The word domino evokes images of a chain reaction, where one small action leads to much greater–and often catastrophic–consequences. As such, it’s the perfect metaphor for the way that a single plot beat can impact the entire story of your novel. The trick is to make sure that all your dominoes are in place before you tip the first one over. Otherwise, the whole thing might fall apart on you. As a writer, this is one of the most important lessons I try to impart when providing editing services for my clients. A domino can take a story from mundane to exciting, but it’s only effective if you can keep all the other pieces in place.
Domino’s Pizza is an international company with a vast distribution network. Its company-owned stores offer dine-in, carryout, and delivery options. The company also specializes in localization, with menu items that are tailored to regional tastes. For example, in India, Domino’s offers chicken sausage instead of pepperoni on its pizza.
The company uses a variety of marketing strategies to reach its target audience. These include targeted Internet advertisements, SMS marketing, and direct mail with call-to-action buttons. It also partners with sports leagues and music festivals to raise brand awareness. In addition, it leverages consumer data to provide customers with personalized offers.
Its advertising campaigns are designed to promote the company’s fast, efficient delivery service and its high-quality ingredients. The company also focuses on building loyalty among its consumers through a rewards program.
In 2009, the company launched a bold new marketing campaign that was aimed at changing public perception of Domino’s pizza. The campaign was led by CEO Patrick Doyle, who used unflinching honesty to admit that the company had made some mistakes in the past and was looking to right those wrongs. He even went so far as to have Domino’s leaders and employees read scathing criticism of the company on national television.
Domino’s is a leading global player in the pizza industry with more than 19,500 locations worldwide, including 6619 in the US and 1,567 in India under Jubilant Food Works. Its successful business model is based on its vertically integrated supply chain, which provides better control over the cost structure. It is also expanding into emerging markets and developing countries, where it aims to become the dominant global pizza provider.
A domino is a flat, thumb-sized rectangular block, bearing from one to six pips (dots) in each half. A set of 28 such pieces constitutes a complete domino. It is used for playing various positional games in which each player places a piece edge to edge against the ends of those already laid down, trying to match the values of the two adjacent ends. The term domino also refers to a set of rules and scoring for such games, as well as to the game itself. The word is believed to derive from the French word for a loose, hooded cloak worn with a mask at masquerades.